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Challenging modern sports' moral deficit

Vanden Auweele, Yves
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Vanden Auweele, Yves
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applied ethics
Good governance
sport ethics
fair trade
responsibility ethics
GE Subjects
Cultural ethics
Social ethics
Sports ethics
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Responsible Leadership
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challenge.PDF
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http://hdl.handle.net/20.500.12424/176109
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Abstract
Integrity management policy should be built on aberrant behaviour's common grounds rather than on separate aberrant behaviours. A major common ground is likely to be an unhealthy match between the economic globalization and commercialization and some sport intrinsic factors such as egocentrism and a striving for power and glory. We suggest therefore that an integrity management policy should include three components: 1) A reconsideration of the sport structures (good governance); 2) The development of an ethically more justified relationship with commercialization, media, sponsors and fans (fair trade); 3) The inclusion of the needs and objectives of the societal context in which sports organizations are operating (corporate social responsibility)
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2010-10
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With permission of the license/copyright holder
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