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A Conceptual Framework for Online Business Protest Tactics and Criteria for Their Effectiveness

Martin, Kelly
; 
Kracher, Beverly
Author(s)
Martin, Kelly
Kracher, Beverly
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Keywords
stakeholder activism
online protests
cyberterrorism
civil disobedience
GE Subjects
Political ethics
Economic ethics
Governance and ethics
Development ethics
Business ethics
Consumer ethics
Collections
Peace-Building and Conflict Resolution
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URI
http://hdl.handle.net/20.500.12424/4269017
Online Access
https://globethics.idm.oclc.org/login?url=https://journals.sagepub.com/doi/10.1177/0007650307299218
Abstract
In this article, the authors lay the foundation for the emerging area of research on online protest tactics mobilized against business. The authors offer a definition of online business protest tactics and distinguish them from related activities such as electronic civil disobedience and cybercrime. They also appeal to the interest-group literature as one theoretical foundation for this area of research. Based on the degree to which each tactic involves intrusion, disruption, or damage, the authors categorize the array of online business protest tactics into a typology, providing definitions and illustrative examples from the business press for each. They advance a dualistic framework to evaluate the intermediate and ultimate effectiveness of the various online business protest tactics using a set of criteria relevant to both online and off-line environments, and conclude by suggesting avenues for future research.
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Topic
Type
Article
Date
2008-09
Identifier
SAGE-10.1177/0007650307299218
ISSN-0007-6503
http://journals.sagepub.com/doi/10.1177/0007650307299218
ISBN
DOI
10.1177/0007650307299218
Copyright/License
SAGE Publications
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