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An African and Asian View on Global Business Ethics

Auchter, Lothar
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Abstract
In recent years there has been growing interest in Ubuntu, an African philosophy of participatory management mainly developed by Lovemore Mbigi. Several authors have suggested theoretical ways in which it might be applied to the field of business management. This paper tries to show, that applying the categories of business ethics as proposed by the Integrative Social Contract Theory (ISCT) to the communitarian Ubuntu philosophy can provide a particular approach to global business ethics. The paper clarifies what is meant by Ubuntu and in which way Ubuntu values are particular to Africa, and universal at the same time. It also shows that ‘harmony’ in the sense of Ubuntu demonstrates similarities with Japanese and Chinese managerial practices.
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